Generating leads through educational marketing.
We’ll coach you, so you can coach them.
SEO, social media, email, paid search, affiliate, influencer, referral, content, webinars, courses.
We get it. There are a ton of different marketing channels out there and it can be incredibly overwhelming to decide which is best for your business.
That’s where we come in.
What is educational marketing?
To put things simply, educational marketing is the direct opposite of traditional marketing.
Traditional marketing aims to sell, and sell quickly. In today’s world, many consumers have grown weary of this approach. Consumers are becoming smarter, and in turn, more skeptical.
Educational marketing takes your target market’s most pressing questions and answers them. It allows you to become the subject matter expert so you can prove yourself as a reliable source of knowledge and the right fit for the prospect.
What are some examples?
Webinars
Podcasts
Educational Video Content
Courses
Informative Social Media Posts
White Papers
Infographics
E-books
Why is it necessary?
People like to buy, but they don’t like to be sold to. They want to sign up for your services, but they want it to feel like it was their decision.
That’s why educational marketing has become so important, especially for service-based businesses. You need to educate your prospects, not pitch them.
Through this process, you’ll not only have an easier time closing the deal, but you convert customers who are actually dedicated to what you have to offer and will be your ideal client.
The best part? Most of educational resources are reusable and can be amplified across marketing channels. They can be uploaded to your site, posted on your social media, emailed to your leads—you name it. The possibilities are endless.
Who do we work with?
Coaches (Financial, Health, Mental Health, etc.)
Health Care Practitioners
Health & Wellness Brands
Nonprofits
Software & Technology Brands
“An investment in knowledge pays the best interest.”
— Benjamin Franklin
Questions?
Feel free to contact us with any questions at support@millimktg.com or through the contact button below.