Alyssa Smeding, Founder
Hi, I’m Alyssa -- bon vivant, world traveler, karaoke enthusiast, and most pertinent to you, I have a passion for helping individuals grow their businesses using educational resources and marketing strategies.
Now, let me clarify. This passion was not born out of thin air. I have an advertising agency background and worked on some of America’s biggest brands. Having witnessed tangible results from properly executed campaigns, I realized the power of digital marketing. Simply put, it works.
In pursuit of a more fulfilling career (and some side gig money, of course), I started freelancing my marketing services to local coaches and health practitioners.
I quickly discovered that traditional marketing strategies didn’t work for these types of clients. What may be tried and true for large corporations wasn’t cutting it for small businesses and coaches. When it comes to marketing, piquing the interest of someone looking to buy a leather jacket from John Varvatos or test drive a Volvo is very different from reaching individuals who want to put their health, life, or career in the hands of another individual. Identifying purchasing intent versus behavioral change is crucial.
That’s where educational marketing comes in. My goal is to help more people find out about your business and then build trust and rapport with those leads, so signing on with you is a no-brainer. The user journey is changing and building a relationship with prospects before converting them is more essential than ever.
Clients
During my agency career, I worked on key accounts such as Unilever, Volvo, BMW, John Varvatos, Mizzen & Main, Microsoft, Bose Headphones, TIAA, Publix, Merck, Shire, & More.
Expertise
I have extensive experience in programmatic and social media advertising. I also help many of my clients with web analytics, web consulting, video editing, podcast editing, course creation and webinar consulting.
Platform Experience
I am well-versed in Facebook Business Manager, Snap ads, Pinterest ads, LinkedIn advertising, Twitter ads, Google Ads, Google Analytics, Google Search Console, Active Campaign, Wordpress, Squarespace, Wix, Thinkific